How to Succeed as an SMM Specialist

One of the most popular freelance profession today is an SMM specialist. SMM is an acronym of Social Media Marketing. In that post you will learn who is SMM specialist and how to succeed as an SMM specialist, even if you don’t know what is what.

Who is SMM specialist

An SMM specialist or SMM manager promotes a company, its brand, goods and services on social networks – Facebook, Twitter, Instagram, Pinterest, Youtube, Telegram and others.

The profession of an SMM specialist implies a complex, multipurpose work – writing posts, maintaining public pages, advertising, communicating with visitors and clients, launching activities for users and other tasks. Such work requires constant communication and being online.

Main responsibilities of SMM specialist

• Content creation for Social media and blogs – posts, photos, videos, infographics etc.
• Managing social media account – Facebook, Twitter, Instagram and others. Social media accounts varies from client to client.
• Increase the number of subscribers, followers and visitors on the account.
• Conducting targeted advertising. Analytics and campaign reporting.
• Communication with subscribers and tracking their actions.
• Drive engagement activities – contests, polls, quizzes, games and other interesting things.
• Reporting on work and results etc

Responsibilities of SMM manager may vary from customer to customer. Usually, before starting to work SMM specialist discuss everything with a client.

How to succeed as an SMM specialist

Learn

Enthusiasm, learning and readiness for new challenges are good phrases for a resume, but readiness to learn and find a job alone will not work. Study the theory yourself before looking for a job. A story about what topics you went through will prove to the employer much better your willingness to learn new things than a line in your resume.

What to study to become an SMM specialist:

• Fundamentals of Marketing and Communication Theory;
• Basics of SMM;
• The theory of how targeted advertising works in social networks;
• Basics of Web Analytics;
• Work at Excel;
• Basic level of proficiency in graphic editors.

Find free courses, read professional blogs, join expert chats and follow questions from real-life colleagues. Such platforms like John Academy, Edureka, Fiverr, e-courses4you etc offers a variety of free and paid great online courses.

Get experience

The hardest thing is to find the first projects when no one is willing to entrust you with social media or advertising campaigns. But there are positions for beginners. You can start to get experience as an assistant in an advertising agency. There are special post about such vacancies in agency groups on social networks and on job sites. Or, you can just post your offer on Fiverr.

Such vacancies are highly competitive: they require training, experience. Therefore, work experience is an advantage even for starting positions.

To get experience and to collect portfolio, you can start to work for free. But later you will become a real SMM specialist, who earns good money.

Conclusion

If you decided to become SMM specialist and if you want to learn how to succeed as an SMM specialist, then start from fundamentals, start from free courses. Regardless which profession did you choose, you need to know basics. And today you can do it for free.

Read also: 5 Most Popular Online Jobs