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Who is a Digital Marketer or Digital Marketing Manager? Why this type of job is getting so popular? Who can become a Digital Marketer? If are looking for answers to those questions keep reading that article. I will tell you all that you need to know about that speciality and share my 5 years of experience in that area.
Who is a Digital Marketer
The world does not stand still, it constantly changes. And digitalization is one of those changes. Global digitalization affected each sphere of our world and life. And digital marketing is one good example of it.
First, let’s determine who is a Digital Marketer. A Digital Marketer is a person who advertises and promotes products or services through different digital platforms and tools. Traditionally, marketers’ main tools were physical platforms or objects such as magazine or newspaper prints, booklets, offline campaigns, etc. But today in addition to offline promotion many companies use online promotion too. Furthermore, there are companies that invest only in online marketing and promotion.
Just think about how often you buy something or use any service online. How often do you use social media apps? Or how often do you see ads while using your mobile phone or PC? How many times did you buy something after watching a video, ads banner or Instagram story?
That is all about digital marketing!
What hard skills do Digital Marketers need?
Today, there is no good Digital Marketer who does not know SEO. People call SEO a core language of digital marketing.
Not only the content itself is important, but also, its format. And Digital Marketer has to embrace and prioritize all content marketing formats.
Email Marketing is one of the first digital marketing tools which exists and is used from year to year. However, it is not as easy as it might seem.
Conversion Rate Optimization or shortly CRO. The huge traffic is nothing if the prospects are not converting. Understand what you want people to act on.
What soft skills do Digital Marketers need?
Creativity. Copy-paste will not work in attracting new customers. You can use the idea and create your own content, but never copy others’ content.
Curiosity. You should keep learning new trends and updates. Ask your customers for feedback. Analyze your competitors.
Social skills. Digital Marketers never work alone. You are not the only one in the company. Therefore, without solid social skills, it will be hard to reach good results. Every team member should work together to meet goals. And, if you understand how social media users communicate with each other, you will be able to create more engaging content.
Analytical skills. Digital Marketers need to know what to do with the data they have and how to improve it. They need to be able to which marketing tool will work or not, and why.
There are other hard and soft skills that will come in handy as a Digital Marketer, which can also affect how much you will earn.
Digital Marketer responsibilities
Digital Marketer responsibilities may vary from company to company, from project to project. But here are the main responsibilities that are usually required by companies.
Digital Marketers should plan and execute all digital marketing campaigns (such as email, social media, SEO/SEM, etc) based on the trends and insights. Then measure and report each marketing campaign and assess them against the goals (ROI, KPIs).
Today, social media plays a very important role, and sometimes they are even used as a business card. Therefore, the digital marketer should know how to design, build and maintain a social media presence.
How to become a Digital Marketer
If you want to become a Digital Marketer, the first thing that you need to do is to set up the goal. It shouldn’t be a dream, it should be a goal. Then, understand which skills and experience you already have and which skills or knowledge you need to get to become a Digital Marketer. These are the first basic steps that can be applied not only to Digital Marketing but also, to any other speciality.
Then we are ready to study a new speciality and gain new experience. Traditionally, people take courses or read books on Digital Marketing. Also, if you have friends or relatives who are working in that area, ask them to share their experiences.
Another important thing is that you need to follow current marketing trends. Learn from the market, learn from your competitors.
How much do Digital Marketers make in 2023?
According to job site indeed.com, the average salary for Digital Marketer is $60,417 per year in America. However, there are digital marketers who make over $120,000 per year. If you work as a freelancer the amount of money you earn is up to you. When I worked as a digital marketer I was taking a fixed price + % of sales. When your salary depends on how much you sell, and how effective is your marketing campaign, you work much harder.
