How to Become a Successful Content Manager

How to become a successful content manager? There is no any secret. Everyone can succeed as a content manager. But, let’s take a look at that source of money step by step.

What is content?

First of all, what is content? Content is the foundation for building long-term relationships with customers, followers, students or fans, i.e. audience. Consequently, those who can interest people with useful and interesting information are in great demand in the labour market. Keep reading if you want to know how to make a lot more money as a content manager than your boss from a previous or current job.

What is content and what role do the people who create that content play? Bill Gates once said one interesting phrase: “Content is king.” Every day this theory is only confirmed. Content is of particular importance in the e-commerce market, because competition is growing, and it is much more reasonable to retain the current loyal audience and build long-term relationships with people than to look for new buyers.

However, how to maintain customer interest and loyalty to your company over the long term? The content manager is responsible for this, supplying people with exciting and fresh information that is useful or entertaining.

Below we will talk about how to make money as a content manager, and how much you can count on in general, choosing this activity as the main professional direction.

How to become a successful content manager?

If you start from scratch altogether, then, first of all, let’s figure out how to start making money as a content manager, briefly going through the basic list of necessary skills and abilities:

• Good computer skills;
• Basic knowledge of HTML coding (don’t worry, there are many useful courses on the internet, so in a couple of months you can learn everything you need);
• Literacy (mistakes when writing texts are unacceptable);
• Ability to prepare image (take a photo, design, create, etc);
• High typing speed;
• A creative look at standard things;
• Ability to clearly convey your message in text form;
• Ability to interest and retain the audience;
• Skill of processing a large amount of information.

There are also a number of additional skills that can serve as a kind of accelerator for your progress in the field of content management:

• Ability to work in a graphic editor (Photoshop, Illustrator, etc);
• Understanding the basic principles of search engines (Google, Bing, Yahoo, etc);
• Basic knowledge of statistical data analytics and the ability to work in Google Analytics;
• Experience in creating and managing blogs;
• Experience in launching and tracking the results of contextual advertising.

After mastering the basic skills, you will have two ways to become a successful content manager: work as a freelancer or work in a company. The second option is more stable, however, in the first, there are practically no boundaries for personal growth, because communication takes place with customers directly, so it is possible to set any price tag for your services. What to choose is up to you.

How much money does the Content Manager earn?

To understand how much a content manager earns, just look at the data from the sites where vacancies of large employing companies are posted. The average content manager earns about $1,000-$5,000 per month. But professional content managers can make $80,000 per year.

Therefore, many people dream to become a successful content manager. Don’t be in a hurry to get discouraged, as senior executives in this area earn over $2,000 per month. The main thing is the correct and professional approach to business.

Read also: How to Succeed as an SMM Specialist