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When you use email marketing, it is very important to work on an email database. There are plenty of different methods to build it up. So, let’s take a look at the best 5 methods to create an email database, that I personally used to create my first email database. But if by chance you have some kind of secret method, then you can write about it in the comments under this post. I think it will be useful to others.
Best 5 Methods to Create an Email Database
Method #1: Create your own website
It is for sure one of the best methods to create an email database. Create your own website on the topic you need for email newsletters, and fill it with SEO-optimized articles. On the site itself, add subscription forms in exchange for some free product (book, course, pdf, checklist). These are the places where visitors leave their names and email address. You can also use pop-up windows (aka push-ups). But they need to be well configured so as not to get banned in search results. With the right approach, at first, you can get from 500 to 1,000 subscribers per month.
Read also: 5 Steps to Making Money with Email Marketing
Method #2: Leave links to your subscription forms
Leave links to your subscription forms wherever possible. For example, for a very long time, it was the forms posted on the Youtube channel that brought the main subscribers in 3D. This is how many people get around 1,000-5,000 subscribers or even more. You can also make a page in the form of a landing page for your free product and post a link to this page on communities on social networks. Both in their own and in the communities of competitors. Works in reinforced concrete.
Method #3: Buy a ready-made email database
This is a very expensive but very fast way. There is only drawback that the people who will be in this database didn’t give permission to receive letters from you specifically. Therefore, it is very likely that in most cases your email will end up in spam without looking. And besides, you will not know exactly how this database was collected. Moreover, it is quite possible, that email database subscribers are not your target audience.
Method #4: Drive traffic with paid ads
Here is the following principle: make a landing page with your offer of a free product and launch ads on it. Advertising can be both contextual (the one from A-Ads and Google), from social networks (targeted), or from traffic-leading sites like LeadsLeap or EasyHit4u. The disadvantage of that method is that if you use a paid service, then you will get a subscriber for a lot of money. A good indicator today is considered to be $1.00 per subscriber. In the worst case, in aggressive niches, up to $10.00.
Read more: How to Make Money with LeadsLeap
Method #5: Mutual promotion
Its essence lies in the fact that authors are grouped for mutual promotion of each other’s products. The only weak point of that method is that most of such groups don’t guarantee you anything. But at the same time, there are positive sides too. You can learn about other products in your niche, learn about your competitors and their methods of promotion, and you still have a chance to find new customers. Therefore, it is one of the best methods to create an email database for free.
Conclusion
Which one of these best 5 methods to create an email database you should use? It depends on you and your budget. And in some cases on your niche. But I would recommend you to start with free methods. It will help to save money and understand the essence of email marketing.
